Abstract:
The tech-value added tea exportation is under present
circumstances become a relatively confused and complicated
operation in Sri Lanka's context especially for tea TSMEs which
operate in international market context. This process has been
keeping on to be more complex since 2010. This research study
was attempted to identify the major factors affecting the demand
for technologically value added tea bag exports. With the usage of
primary data through a structured questionnaire from a sample of
32 internationalized tea TSMEs plus, with the help of secondary
data, a comprehensive qualitative analysis and a quantitative
analysis (Regression Analysis) have performed. The analysis
revealed that the volume demanded by the foreign countries from
the tech-value added tea bags is significantly determined by the
price of tech-value added tea bags itself, the degree of tech-value
addition of the tea bags and the exchange rate with the respective
coefficient estimations of -20.61, 23.01and -21.5. It was suggested
that more technologically value added teabags from
internationalized tea TSMEs in Sri Lanka is having a higher
demand in export markets thus assures more export income.
