THE IMPACT OF PERSON-ORGANIZATION VALUE FIT ON ORGANIZATIONAL COMMITMENT: A STUDY OF GENERATION Z EMPLOYEES WORKING IN SRI LANKAN SUPERMARKETS

Abstract

Psychological characteristics essential to get the optimum contribution from employees are highly concerned in present management researches. Person-organization value fit and organizational commitment of employees are constantly reported as two significant psychological attributes to be further investigated. However, a contextual gap and inconsistencies about the underline relationships of the aforementioned constructs exist across various domains. Hence, the current study was initiated to assess the effect of person-organization value fit on organizational commitment, and to identify the significantly concerned dimensions of values in such a value-fit among generation Z employees working in Sri Lankan Supermarkets. The research was a cross-sectional, quantitative study among a randomly selected sample of 240 generation Z employees, who are predicted to be the dominants within next two decades. Primary data were collected through a valid & reliable, standard questionnaire via an offline survey. Correlation test and regression analysis were used with the aid of SPSS in analysis. Person-organization value fit has a significant positive association (r = 0.843, sig. 0.000) with the commitment of generation Z employees. The direct effect (r2 = 0.710, sig. 0.000) of person-organization value fit on organizational commitment also statistically significant. Moreover, generation Z employees are identified as more technology-driven, brand-oriented, and independent. Findings of the current research are worthwhile for practitioners in formulating strategies to create, maintain and improve value-fit to obtain the optimum degree of organizational commitment from generation Z employees in Supermarkets and other similar organizations.