• Editorial Note 

  SAJTH, 2023 (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)
• Editorial Note 

  Gnanapala, W.K.A.C; Malcolm, J.M. Cooper; Dewasiri, N.J.; Arachchi, R.S.S.W. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)
• Examining Satisfaction Factors among Young Vietnamese Tourists: A Study of Traditional Cuisine in Hue City, Vietnam 

  Van Hoang, Nguyen; Dao Thi Thuy, Ninh; Pham Do, Van Trung (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

  The satisfaction of tourists plays a crucial role in enhancing the image of a tourist destination and influencing their decision to visit and revisit. Despite numerous global studies on this issue, there needs to be more ...
• Demand for International Tourism in Sri Lanka: Almost Ideal Demand System 

  Jayasooriya, S.P.; Bandara, R.A.S.P. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

  The paper analyses the tourism demand and its economic determinants for effective management within the tourism sector. Utilising the Almost Ideal Demand System (AIDS), the study aims to estimate tourism expenditure and ...
• Exploring the career challenges of female tour guides in the Sri Lankan travel and tourism industry: Social Role Theory perspective 

  Ruwanthika, Jayaweera (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

  This paper aims to understand what barriers have resulted in the poor representation of female tour guides in the Sri Lankan travel and tourism industry. The study's design employed a qualitative approach to gain in-depth ...
• Effect of Social Media Influencer Involvement on Tourists’ Travel Intentions: Mediating Role of Traveler Authenticity and Destination Image 

  Bulumulla, D. S. K.; Epa, U.I.; Gamage, T. C. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

  Although TikTok recently emerged as a travel marketing medium, how TikTok influences tourists' perceptions of travel experience and travel intention remains unclear. This paper addresses this void by constructing a structural ...
• Book Review: Marketing for Tourism, Hospitality & Events: A Global & Digital Approach (2023), 2nd ed., Hudson, S., and Hudson, L., SAGE Publications. 

  Rathnasiri, M. S. H.; De Silva, W. V (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

  "Marketing for Tourism, Hospitality & Events: A Global & Digital Approach," Simon Hudson and Louise Hudson offer a comprehensive examination of marketing principles within the context of the rapidly evolving tourism, ...
• Editorial Board 

  SAJTH (Sabaragamuwa University of Sri Lanka, 2023-08)
• CONTENTS 

  SAJTH (Sabaragamuwa University of Sri Lanka, 2023-08)
• Editorial Note 

  Gnanapala, W.K.A.C; Malcolm, J.M. Cooper; Dewasiri, N.J.; Arachchi, R.S.S.W. (Sabaragamuwa University of Sri Lanka, 2023-08)

  It is with great pleasure that we introduce Volume 3, Issue 1 of the South Asian Journal of Tourism and Hospitality (SAJTH). As we navigate the ever-evolving landscape of the tourism and hospitality industry, we are excited ...
• Gender and Sub-Sector Differences in Motivation in Starting up Small-scale Enterprises in the Tourism Industry of Sri Lanka 

  Handaragama, Saman (Sabaragamuwa University of Sri Lanka, 2023-08)

  This study explores gender and sub-sector differences in motivation in starting up small-scale enterprises in the tourism industry of Sri Lanka. The researcher collected data from small-scale tourism entrepreneurs in the ...
• An Exploratory Study on Career Challenges of Spa Therapists in Sri Lanka 

  Mahindarathna, Kasun; Ratnayake, Iraj (Sabaragamuwa University of Sri Lanka, 2023-08)

  Spa in Sri Lanka provides a rejuvenating experience for anyone looking to unwind from the stresses of everyday life or find relief from the pain of a severe illness. Professional spa therapists play a significant role in ...
• Assessing the Impact of Perceived Risks and Constraints on the Destination Image and Travel Intentions of Taiwanese Tourists Considering India 

  Thomas, Joe; Liu, Ming (Sabaragamuwa University of Sri Lanka, 2023-08)

  Taiwan is one of the most significant source sources of tourists in Asia, both in terms of number of tourists making trips abroad and the amount of money spent abroad by tourists. India is one of the countries in Asia that ...
• Exploring the Potential to Promote Ayurvedic Tourism Post-COVID-19 Pandemic in Western Province, Sri Lanka 

  Perera, P.K.U.; Jayasinghe, J.K.V.M.; Nanayakkara, N.A.P.S.R.; Mahaliyanaarachchi, R.P. (Sabaragamuwa University of Sri Lanka, 2023-08)

  This study explores how the COVID-19 pandemic might influence the potential for Ayurvedic tourism in Sri Lanka. Our research primarily draws from insights provided by stakeholders. We collected data from 14 respondents, ...
• BOOK REVIEW Marketing of Hospitality and Tourism Services by Prasanna Kumar, McGraw Hill Education (India) Private Limited, (2016; Pages: 349) 

  De Silva, W. V.; Rathnasiri, M. S. H. (Sabaragamuwa University of Sri Lanka, 2023-08)

  The tourism and hospitality industry has been evolving globally as the most attractive service sector, uncovering unlimited potentialities. The endless avenues have been fragmented into countless tiny streets, creating ...
• The ‘smile’ that delivers the brand: Organisational dehumanisation among frontline staff in the hotel sector – evidence from Sri Lanka 

  Wanninayake, S.D.K. (Sabaragamuwa University of Sri Lanka, 2022-12)

  This study explores how Sri Lanka’s frontline employees in the hotel industry experienced and responded to organisational dehumanisation.Utilising 58 interviews, this study found that experiences of and responses to ...
• Editorial Board 

  Management Studies, Faculty of (Sabaragamuwa University of Sri Lanka, 2022-12)
• CONTENTS 

  Management Studies, Faculty of (Sabaragamuwa University of Sri Lanka, 2022-12)
• Editorial Note 

  Gnanapala, W.K.A.C; Malcolm, Cooper; Dewasiri, N.J (Sabaragamuwa University of Sri Lanka, 2022-12)
• MeTravel: Travel Selfies, Narcissism, and Destination Marketing 

  Gamage, T.C. (Sabaragamuwa University of Sri Lanka, 2022-12)

  While posting travel selfies on social media, many tourists strategically attempt to adjust them to better portray their images by excluding destination attributes, thus manifesting narcissism. Following the inductive ...

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