• CONTENTS 

  Unknown author (2024-12-21)
• Editorial board 

  Unknown author (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-12-21)
• Editorial Note 

  Unknown author (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-12-21)
• Push and Pull Motivational Influencing Tourist Engagement in Tea Tourism with Special reference to Nuwara Eliya District 

  Seneviratne, Pathirannehelage Lasitha Dilshan; Nawarathne, Rathnayaka Mudiyanselage Charith Prabuddha; Dangalla, Dangallalage Kasun Tharaka (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-12-05)

  This study investigates the impact of push and pull motivational factors on tourist engagement in tea tourism, specifically in the Nuwara Eliya district in Sri Lanka. A quantitative approach and convenience sampling method ...
• Adventure- Culture- Eco-Tourism Development in the Sinharaja Tropical Rainforest: A Case Study Based on the Deniyaya Entrance 

  Madhushika, Thilini; Iraj, Ratnayake (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-12-12)

  Sri Lanka is undoubtedly one of the best tourist destinations in the world. Being one of the world's biodiversity hotspots, Sri Lanka has a significant advantage in promoting alternative tourism. Therefore, it is necessary ...
• Destination Tourism for All: Transforming Hospitality through Accessibility Features, Guest Experience, and Loyalty in Hotels 

  Sarinya, La-ong-in Thayarnsin (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-12-21)

  This research explores the intersection of accessibility, inclusivity, and guest loyalty within hotels, focusing on people with disabilities, elderly travelers, and families with children. Anchored in the principles of ...
• Green Marketing Influencing the Intention to Choose Green Hotels in Ho Chi Minh City 

  Duong, Vu Manh Duy (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-12-26)

  This study investigates how green marketing influences consumer decisions when choosing environmentally friendly hotels in Ho Chi Minh City. Utilising a quantitative approach, a survey was conducted with 400 hotel guests ...
• Book Review: Social Media Marketing in Tourism and Hospitality by Roberta Minazzi (Springer; 1st Edition (November 2014); Pages: 178) 

  Unknown author (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-12-25)

  Social Media Marketing in Tourism and Hospitality, authored by the renowned scholar Roberta Minazzi, makes a significant contribution to the growing body of research on the impact of social media in the tourism and hospitality ...
• CONTENTS 

  Unknown author (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-06-24)
• Editorial Note 

  Gnanapala, W.K.A.C; Cooper, Malcolm J.M.; Dewasiri, N. J.; Arachchi, R.S.S.W. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-07-19)
• Exploring Millennial Tourists' Interaction with Destination Stakeholders: A Study on Sri Lanka's Tourism Industry 

  Karunarathne, K.M.M.M.; Udunuwara, M. (2024-07-06)

  This study examines millennial tourists' characteristics and travel behaviour in an Island destination like Sri Lanka. Specifically, this study attempts to understand the millennial travellers' interaction with various ...
• Domestic Tourism Development in Southeast Dry Zone: Stakeholders' Perspective 

  Samantha, W.S.; Munasinghe, P.K.S. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-07-13)

  This paper aims to identify salient features, problems and recommendations for developing domestic tourism in the Southeast dry zone of Sri Lanka from the stakeholders' perspective. The selected area was the Southeast dry ...
• Destination Choice and the Behavioural Patterns of Solo Travel Content Creators in Sri Lanka 

  Lochana, Lakmini; Iraj, Ratnayake (Faculty of Applied Sciences Sabaragamuwa University of Sri Lanka, 2024-07-20)

  This research study explores some unseen aspects of the lived experiences of solo travel content creators in Sri Lanka with two main objectives. Namely, the destination choice and the behavioural patterns demonstrated ...
• Assessing Service Quality Attributes of Rural Tourism in Bangladesh: Avenues for Improvement 

  Muhammad, Shoeb-Ur-Rahman; Karabi, Kabir (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-07-26)

  Although Quality service in a rural setting is an essential aspect of rural tourism, service quality attributes are less discussed in rural tourism literature. This study investigates tourists' perceptions to identify ...
• Book Review on the Routledge Handbook of Hospitality Marketing, edited by Dogan Gursoy, 2018, Routledge 

  Rathnasiri, M. S. H.; Samantha, W. S. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2024-07-29)

  The Routledge Handbook of Hospitality Marketing, edited by Dogan Gursoy, offers a comprehensive exploration of the dynamic and evolving field of hospitality marketing. The book implements a diverse methodology that joins ...
• Editorial Note 

  SAJTH, 2023 (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)
• Editorial Note 

  Gnanapala, W.K.A.C; Malcolm, J.M. Cooper; Dewasiri, N.J.; Arachchi, R.S.S.W. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)
• Examining Satisfaction Factors among Young Vietnamese Tourists: A Study of Traditional Cuisine in Hue City, Vietnam 

  Van Hoang, Nguyen; Dao Thi Thuy, Ninh; Pham Do, Van Trung (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

  The satisfaction of tourists plays a crucial role in enhancing the image of a tourist destination and influencing their decision to visit and revisit. Despite numerous global studies on this issue, there needs to be more ...
• Demand for International Tourism in Sri Lanka: Almost Ideal Demand System 

  Jayasooriya, S.P.; Bandara, R.A.S.P. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

  The paper analyses the tourism demand and its economic determinants for effective management within the tourism sector. Utilising the Almost Ideal Demand System (AIDS), the study aims to estimate tourism expenditure and ...
• Exploring the career challenges of female tour guides in the Sri Lankan travel and tourism industry: Social Role Theory perspective 

  Ruwanthika, Jayaweera (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

  This paper aims to understand what barriers have resulted in the poor representation of female tour guides in the Sri Lankan travel and tourism industry. The study's design employed a qualitative approach to gain in-depth ...

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