• Editorial Board 

  SAJTH (Sabaragamuwa University of Sri Lanka, 2023-08)
• CONTENTS 

  SAJTH (Sabaragamuwa University of Sri Lanka, 2023-08)
• Editorial Note 

  Gnanapala, W.K.A.C; Malcolm, J.M. Cooper; Dewasiri, N.J.; Arachchi, R.S.S.W. (Sabaragamuwa University of Sri Lanka, 2023-08)

  It is with great pleasure that we introduce Volume 3, Issue 1 of the South Asian Journal of Tourism and Hospitality (SAJTH). As we navigate the ever-evolving landscape of the tourism and hospitality industry, we are excited ...
• Gender and Sub-Sector Differences in Motivation in Starting up Small-scale Enterprises in the Tourism Industry of Sri Lanka 

  Handaragama, Saman (Sabaragamuwa University of Sri Lanka, 2023-08)

  This study explores gender and sub-sector differences in motivation in starting up small-scale enterprises in the tourism industry of Sri Lanka. The researcher collected data from small-scale tourism entrepreneurs in the ...
• An Exploratory Study on Career Challenges of Spa Therapists in Sri Lanka 

  Mahindarathna, Kasun; Ratnayake, Iraj (Sabaragamuwa University of Sri Lanka, 2023-08)

  Spa in Sri Lanka provides a rejuvenating experience for anyone looking to unwind from the stresses of everyday life or find relief from the pain of a severe illness. Professional spa therapists play a significant role in ...
• Assessing the Impact of Perceived Risks and Constraints on the Destination Image and Travel Intentions of Taiwanese Tourists Considering India 

  Thomas, Joe; Liu, Ming (Sabaragamuwa University of Sri Lanka, 2023-08)

  Taiwan is one of the most significant source sources of tourists in Asia, both in terms of number of tourists making trips abroad and the amount of money spent abroad by tourists. India is one of the countries in Asia that ...
• Exploring the Potential to Promote Ayurvedic Tourism Post-COVID-19 Pandemic in Western Province, Sri Lanka 

  Perera, P.K.U.; Jayasinghe, J.K.V.M.; Nanayakkara, N.A.P.S.R.; Mahaliyanaarachchi, R.P. (Sabaragamuwa University of Sri Lanka, 2023-08)

  This study explores how the COVID-19 pandemic might influence the potential for Ayurvedic tourism in Sri Lanka. Our research primarily draws from insights provided by stakeholders. We collected data from 14 respondents, ...
• BOOK REVIEW Marketing of Hospitality and Tourism Services by Prasanna Kumar, McGraw Hill Education (India) Private Limited, (2016; Pages: 349) 

  De Silva, W. V.; Rathnasiri, M. S. H. (Sabaragamuwa University of Sri Lanka, 2023-08)

  The tourism and hospitality industry has been evolving globally as the most attractive service sector, uncovering unlimited potentialities. The endless avenues have been fragmented into countless tiny streets, creating ...
• The ‘smile’ that delivers the brand: Organisational dehumanisation among frontline staff in the hotel sector – evidence from Sri Lanka 

  Wanninayake, S.D.K. (Sabaragamuwa University of Sri Lanka, 2022-12)

  This study explores how Sri Lanka’s frontline employees in the hotel industry experienced and responded to organisational dehumanisation.Utilising 58 interviews, this study found that experiences of and responses to ...
• Editorial Board 

  Management Studies, Faculty of (Sabaragamuwa University of Sri Lanka, 2022-12)
• CONTENTS 

  Management Studies, Faculty of (Sabaragamuwa University of Sri Lanka, 2022-12)
• Editorial Note 

  Gnanapala, W.K.A.C; Malcolm, Cooper; Dewasiri, N.J (Sabaragamuwa University of Sri Lanka, 2022-12)
• MeTravel: Travel Selfies, Narcissism, and Destination Marketing 

  Gamage, T.C. (Sabaragamuwa University of Sri Lanka, 2022-12)

  While posting travel selfies on social media, many tourists strategically attempt to adjust them to better portray their images by excluding destination attributes, thus manifesting narcissism. Following the inductive ...
• Experiential Marketing through Virtual Reality: A Study based on the Hospitality Industry in Sri Lanka 

  Eranda, B.A.N.; Muwandeniya, K.C.B. (Sabaragamuwa University of Sri Lanka, 2022-12)

  This study aims to examine how Virtual Reality (VR) can be used for experiential marketing in the hospitality industry in Sri Lanka. This study was conducted using the qualitative research methodology by adopting phenomenology ...
• Impact of COVID – 19 Epidemic on the Tourism Sector of Sri Lanka 

  Kanagasingam, V.; Rajeshwaran, N. (Sabaragamuwa University of Sri Lanka, 2022-12)

  The impact of coronavirus on the tourism sector is still skeptic.Therefore, the study focused to explore the impact of the COVID – 19 epidemic on the Tourism sector of Sri Lanka and identifying the appropriate strategies ...
• Tourism Management, Marketing, and Development Edited by Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, and Ourania Vitouladiti (1st Edition :2016; Pages: 291) 

  Arachchi, R.S.S.W.; Sellahewa, W.N. (Sabaragamuwa University of Sri Lanka, 2022-12)
• Book Review: Future of Tourism Marketing edited by Seongseop (Sam) Kim and Dan Wang (Routledge; 1st Edition (15th June 2021); Pages: 128) 

  Gamage, Thilini Chathurika (Faculty of Management Studies - Sabaragamuwa University of Sri Lanka, 2021-07-29)
• Perception of Bao as Sports Tourism: Evidence from Tanzania 

  Mkwizu, Kezia H. (Faculty of Management Studies - Sabaragamuwa University of Sri Lanka, 2021-07-29)

  Sports tourism is one of the ways for countries to rebuild the tourism sector. Existing literature on Bao as a board game is mostly from a historical, educational, and cultural angle, whilst there is less attention on the ...
• Assessing Green Resorts Attributes Performance on Tourists’ Emotional Intelligence and Future Behavioural Responses: Evidence from Malaysia 

  NorAzam, Nor RabiatulAdawiyah; Rashid, Basri; AziminZainol, Noor (Faculty of Management Studies - Sabaragamuwa University of Sri Lanka, 2021-07-29)

  Tourists will gain pleasurable experiences when engaging with the surrounding environments of their destinations as determined by the ability of resorts to provide and maintain quality products or services to satisfy the ...
• Visitor preferences on different safari tour packages: A Case Study of Udawalawe National Park in Sri Lanka 

  Mudiyanselage, Rathnayake; Rathnayake, Wasantha (Faculty of Management Studies - Sabaragamuwa University of Sri Lanka, 2021-07-29)

  In Sri Lanka, visitors to national parks are not offered a choice when they go on safari tours regarding the type of wildlife viewing that they are interested in such as elephant watching, bird watching or general wildlife ...

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