This study explores gender and sub-sector differences in motivation in starting up small-scale enterprises in the tourism industry of Sri Lanka. The researcher collected data from small-scale tourism entrepreneurs in the ...

Taiwan is one of the most significant source sources of tourists in Asia, both in terms of number of tourists making trips abroad and the amount of money spent abroad by tourists. India is one of the countries in Asia that ...

The tourism and hospitality industry has been evolving globally as the most attractive service sector, uncovering unlimited potentialities. The endless avenues have been fragmented into countless tiny streets, creating ...

This study aims to examine how Virtual Reality (VR) can be used for experiential marketing in the hospitality industry in Sri Lanka. This study was conducted using the qualitative research methodology by adopting phenomenology ...

Sports tourism is one of the ways for countries to rebuild the tourism sector. Existing literature on Bao as a board game is mostly from a historical, educational, and cultural angle, whilst there is less attention on the ...

In Sri Lanka, visitors to national parks are not offered a choice when they go on safari tours regarding the type of wildlife viewing that they are interested in such as elephant watching, bird watching or general wildlife ...