AN ANALYSIS OF CREATING VIRTUAL SHOPPING STORE ENVIRONMENT IN SRI LANKA

Abstract

Online shopping is a developed concept all over the world. Even though there are no high level online sides existing in Sri Lanka, and still we have e- commerce sides which are capable of having good products. When looking at the FMCG Sri Lanka’s leading supermarkets already having e commerce sides. But still consumers are choosing physical outlets to choose their goods rather than choosing the easy online way. Major concern of the consumer’s when comes to the online shopping they think as financial (Payments), product quality or performance, Delivery, trust and security and website design and access are risks. As a result of this consumers are visiting the outlet and purchasing the goods what they need. But this method of approach causing them several unnecessary problems, such as main constrain is time waste, followed by travel expenses, vehicle traffic, and lesser parking slot and so on. Conceptual framework was created according to the hypotheses and questioners were created to get the support to that and mainly for the data collection. Descriptive statistics, correlation analysis, multiple linear regression and chisquare test was used as statistical methods. The identified conceptual framework, using depends and independent variables which are having relations to the analysis of creating virtual shopping environment in Sri Lanka were analyzed using statistical methodologies. Reliability analysis was carried out to validate the underlying dimension of the success factors generated through factor analysis.