Abstract:
The study was taken up with the objective of identification of local and regional
market potential for each main food fish species commonly found in the catch of
inland fisheries and aquaculture in Sri Lanka and to identify the market segmentation
of each of these fish species and prices in local and regional markets. The study
methodology included both desk research and primary research in landing sites and
regional markets of Western, Eastern, Sabaragamuwa and North-Central provinces
in Sri Lanka. The study has employed BCG matrix for interpretation and analysis the
supply chain. The study identifies the different value chains present in the trade
map. Fishery value chain is dominated by few big players and a number of
intermediaries were high and hence adds up to the cost of product without adding
value to the chain. Presence of “patron-client relationship” throughout the supply
chain is prevalent. The research indicates that the demand for fishe in the regional
markets is dominated mainly by few preferential species.
