Abstract:
Worldwide, food-safety crises debates have come forward as an important aspect and apart
from all debated food items, meat is accounted at top. Hence, a study was conducted to
identify public awareness and adoption toward food certification standards and the factors
that associate to Halal, SLS, ISO and HACCP purchase intention of meat. Purposive
sampling approach was adopted and data were collected from 100 consumers who purchase
meat products for their consumption through pre-tested structured questionnaire by
personnel interview. The model explained R2= 0.69 and R2= 0.61 of the variability in
awareness and adoption, respectively about the factors motivate consumers toward food
certificate logo on meat packs. Around 80 %, 46 % and 30 % of respondents have recorded
as high awareness group with regard to SLS, ISO and HACCP standards respectively.
Despite that utility of same information always or sometime on purchasing decision reported
as low level. A significant relationship was observed for knowledge and utilizes logo of SLS,
ISO, Halal and HACCP with socio demographic profiles including religion, gender, net
income, education, occupation, interpersonal and mass media.
