Abstract:
In the present global world, ICT plays a major role in every aspect. The application and integration of ICT is essential and important for the tourism enterprises to drive toward fast success. Individual in an enterprise can surf the world within one click. Today the present world is driving toward fifth industrial revolution, which is based on technology. Majority of the enterprises in the world is tend to adapt toward ICT based business interfaces. As a result, travel sector tend to use ICT for their operations. The tourism is a blooming industry where ICT plays a major icon in the field of tourism. If the travel enterprises are unable to move with this technological revolution, spontaneously they will chase away from the competition within the travel sector. The study was undertaken to identify the e-tourism adaptation of Micro, Small and Medium inbound travel enterprises in Colombo district Sri Lanka. The context of the study is Micro, Small and Medium Inbound travel enterprises in Colombo area registered under Sri Lankan Association of Inbound Tour Operators (SLAITO). To identify the profile of Micro, Small and Medium travel enterprises is the first objective. The second objective is to identify association and casual relationship between Perceived Usefulness Perceived Ease of Use and Intention to Use. Moreover, the third objective is to identify reasons for non-adaption of ICT in the Micro, Small and Medium Inbound Travel Enterprises in Colombo district. To investigate the above-mentioned objectives, quantitative research method is used hence a non-experimental research design is chosen. The researcher used convenience sampling method to collect data. As data collection instruments the researcher used questionnaire to obtain data from MSMTE inbound travel enterprises in Colombo district, which are registered in SLAITO. Based on the data analysis the researcher has identified the profile of the MSMTE in Colombo district. According to the findings of this study, there can be identified positive association between Perceived Usefulness and Intention to Use and as negative association about Perceived Ease of Use and Intention to Use. Furthermore, there can be identified technological and non-technological reasons to lack of adaptions in ICT.
