Abstract:
FACTORS IMPACT ON SUCCESS OF MUMPRENEURS IN SRI LANKA:
A QUALITATIVE STUDY BASED ON KALUTARA DISTRICT
As a sub group of female entrepreneurship “Mumpreneurship”, offering vast benefits
with self-employment while caring babies. This exploratory study aims to identify
external and internal factors that impact on lacking mumpreneurs. Researchers could
realize the importance of mumprenurship to the development of the economy as a
developing context which showing a low trend. Belonging to the ant-positivism
philosophy and inductive approach this study considered as a qualitative study, which
had been used nine (9) semi structured interviews to collect data as face to face
conversations and telephonic conversations with nine (9) mumpreneurs in Kalutara
District to acquire their own experiences. As a novelty concept, the researcher selected
very important causesthat impact on lacking Mumpreneurship with the help of previous
studies, experts’ knowledge and suggestions of active participants. In order to that,
researcher could interpret; Motivational Factors, Challenges and Personal Qualities as
findings. The researcher attempted to present a report which useful to Divisional
Secretariat Office in Kalutara as a relative institution of entrepreneurship background.
Further, showing the path for future studies as conducting the quantitative side of this
investigated scope in near future with successful end.
