Factors Impact on Succsess of Mumpreneurs in Sri Lanka

Abstract

FACTORS IMPACT ON SUCCESS OF MUMPRENEURS IN SRI LANKA: A QUALITATIVE STUDY BASED ON KALUTARA DISTRICT As a sub group of female entrepreneurship “Mumpreneurship”, offering vast benefits with self-employment while caring babies. This exploratory study aims to identify external and internal factors that impact on lacking mumpreneurs. Researchers could realize the importance of mumprenurship to the development of the economy as a developing context which showing a low trend. Belonging to the ant-positivism philosophy and inductive approach this study considered as a qualitative study, which had been used nine (9) semi structured interviews to collect data as face to face conversations and telephonic conversations with nine (9) mumpreneurs in Kalutara District to acquire their own experiences. As a novelty concept, the researcher selected very important causesthat impact on lacking Mumpreneurship with the help of previous studies, experts’ knowledge and suggestions of active participants. In order to that, researcher could interpret; Motivational Factors, Challenges and Personal Qualities as findings. The researcher attempted to present a report which useful to Divisional Secretariat Office in Kalutara as a relative institution of entrepreneurship background. Further, showing the path for future studies as conducting the quantitative side of this investigated scope in near future with successful end.