Gooneratne, D.W.A; Wimalasiri, R.K.H.S
(Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2021-12-16)
The purpose of this paper is to examine the impact of social media (SM) influencers
on the purchase intentions of online clothing consumers. The study also aims to
identify the extent to which the content and attractiveness ...