Sabaragamuwa University of Sri Lanka

ENVIRONMENTAL PURCHASING BEHAVIOUR: A NORM ACTIVATION THEORY PERSPECTIVE

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dc.contributor.author Hettiarachchi, W.N
dc.contributor.author Galahitiyawe, d N.W.K
dc.date.accessioned 2022-03-11T08:07:57Z
dc.date.available 2022-03-11T08:07:57Z
dc.date.issued 2021-12-16
dc.identifier.isbn 978-624-5727-18-6
dc.identifier.uri http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/1841
dc.description.abstract Natural disputes have become a global concern. Though man has a moral obligation to care for the earth, there is serious doubt when they act. It is universally accepted that accelerated pollution has been triggered due to human conduct, and thus, changing human behaviour is a prerequisite for sustainable solutions. Although ecological behaviours have been examined over decades, the ultimate question of bridging the gap between nature and human needs remains unchanged, though demanding extensive attention. People’s choices, decisions, and behaviour have commonly been theorized using emotions and social norms. In relation to ecological behaviour, altruistic behaviour serves as a key driver, whereas the benefits to others are prioritized over self-interest and have given an absence of focus by scholars. Having noted the paucity of literature that explains altruistic behaviour together with socio-psychological elements, this conceptualization endeavours to extend the Norm Activation Theory by proposing the influence of social norms as an antecedent and emotional intelligence as a moderator in the activation of pro-environmental purchasing behaviour. This theorization intends to make a cherished contribution to the existing literature by advancing the grounded Norm Activation Theory by assimilating the arguments of Social Norms Theory and the Triarchic Theory of Human Intelligence. Moreover, it will provide a building block for future studies on this subject while having several implications for production and consumption en_US
dc.language.iso en en_US
dc.publisher Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka en_US
dc.subject Altruistic behaviour en_US
dc.subject Emotional intelligence en_US
dc.subject Norm activation theory en_US
dc.subject Pro-environmental purchasing behaviour en_US
dc.subject Social norms en_US
dc.title ENVIRONMENTAL PURCHASING BEHAVIOUR: A NORM ACTIVATION THEORY PERSPECTIVE en_US
dc.type Article en_US


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  • ICMR 2021 [133]
    Interdisciplinary Conference of Management Researchers - 2021

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