Sabaragamuwa University of Sri Lanka
Digital Transformation as a Remedy for Marketing Myopia in Times of Covid-19
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| dc.contributor.author | Wanninayake, Professor W.M.C Bandara | |
| dc.date.accessioned | 2022-07-15T04:32:10Z | |
| dc.date.available | 2022-07-15T04:32:10Z | |
| dc.date.issued | 2021-12-01 | |
| dc.identifier.issn | 2815-0341 | |
| dc.identifier.uri | http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/2092 | |
| dc.language.iso | en | en_US |
| dc.publisher | Sabaragamuwa University of Sri Lanka | en_US |
| dc.title | Digital Transformation as a Remedy for Marketing Myopia in Times of Covid-19 | en_US |
| dc.type | Article | en_US |
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8th International Conference of Sabaragamuwa University of Sri Lanka (ICSUSL) 2021 [186]
Bridging Knowledge and Experience to Combat Global Challenges