Influence of Social Media Advertising on Customer’s Purchase Intention

dc.contributor.author	Shafnaz, S.M.F.
dc.date.accessioned	2022-07-15T07:54:43Z
dc.date.available	2022-07-15T07:54:43Z
dc.date.issued	2021-12-01
dc.identifier.issn	2815-0341
dc.identifier.uri	http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/2099
dc.language.iso	en	en_US
dc.publisher	Sabaragamuwa University of Sri Lanka	en_US
dc.subject	Customer Purchase Intention	en_US
dc.subject	Informativeness	en_US
dc.subject	Interactivity	en_US
dc.subject	Social Media Advertising	en_US
dc.subject	Social Media Platforms	en_US
dc.subject	UTAUT2	en_US
dc.title	Influence of Social Media Advertising on Customer’s Purchase Intention	en_US
dc.type	Article	en_US