Abstract:
Small and Medium-Sized Enterprises (SMEs) are a significant component of the
financial system of a country that accounts for the development of economical
wealth. Both large scale business enterprises and SMEs compete against others
to expand their business environment capabilities. Unlike the giants in the
industry, SMEs must be more concerned about the return on investment as
they are at risk of losing the financial assets in this situation. Therefore, SMEs
need to think of the most economical ways of expanding their businesses and
generate profitable revenue. E-commerce business platform is one of the
advancements of the rapid development and evolution of technologies to
overcome these matters. E-commerce platform allows the business enterprises
to execute their business operations without restricting to the geographical
barriers and avoiding conventional business methodologies as brick and
mortar concepts. So, the intention of this research is to apply the E-Commerce
Business concepts and analyze the possibility of improving the revenue and
business capability of one of the conventional SME which is at the top of the
financial struggle. Hence, this research introduces a personalized e-commerce
web application integrated data mining technique for the SME to improve the
strength of businesses by enhancing customer personalization for satisfy the
needs. The study concluded that, the SME has more potential for managing and
continuing its businesses by applying e-commerce business concepts than
spending more finance on excessive requirements and increase revenue.
