Abstract:
Can our dreams offer us meaningful guidelines for creative problem-solving
techniques? This paper attempts to develop new creative problem-solving methods
based on dreams. Dream diaries of participants from different creative industries
were incubated to develop relevant themes in their dreams which act as tailor-made
creative strategies for problem-solving. Using grounded theory, it was found that
dreams-based strategies include combination, breakage, symbolism, opposition,
substitution, incorporation, disposal, against all odds, amplification,
emotionalization, adoption, nothingness, limitation, procrastination, reframing, and
outsourcing. These strategies explain different thinking processing for different
challenges in this increasingly complex, volatile, and dynamic business world.
Further, how do dreams or the subconscious mind develop the required themes for
the respective incubated problems can be studied.
