Abstract:
The tourism industry is highly influenced by external extortions such as global
political disputes, diplomatic relations, natural disasters, outbreaks of disease, and
economic crises. Consequently, the risk element has a paramount impact on both the
destination selection process of tourists and their revisit intention. Thus, the
tenaciousness of the risk perception of tourists towards a destination is beneficial
for the prosperous management of the destination. The study investigates the impact
of travellers’ perceived risk, and five hypotheses were developed using the
dimensions (Socio Psychological risk, Time risk, Physical risk, financial risk, and
performance risk). Revisit intention is measured based on scales used by previous
scholars. The study approach is quantitative, and a sample of 100 respondents were
selected randomly. Correlation and regression analyses were applied, and the results
revealed that perceived time risk, physical risks, financial risks, and performance
risk have a negative impact on revisit intention of tourists while physical risk
contributes highest in determining to revisit intention. Further, the socio psychological risk does not significantly impact revisiting intention to Sigiriya.
Accordingly, minimizing the perceived risk through; augmenting the aliment
security, endowing the opportune ascendant entities to evade robbery and grabbing,
improving the efficiency of the ticket issuing officers, establishing price standards for
ingress tickets, Improving the quality of public transportation services, minimizing
traffic flow, managing the tourism carrying capacity of the destination is highly
acclaimed.
