• 7th Interdisciplinary Conference of Management Researchers (ICMR 2022) 

  Peiris, T U I; Gamage, T C; Amarasinghe, A A M D; Sandaruwani, J A R C; Aaker, David A; Hanke, Steve H; Zailani, Suhaiza; Dharmarathna, D.G; Senevirathne, Lalith (Belihuloya, Faculty of Management Studies Sabaragamuwa University of Sri Lanka,, 2022-11-16)
• STUDENTS' SATISFACTION WITH ONLINE LEARNING TEACHING TOOLS IN THE NON-STATE HIGHER EDUCATION: A CASE STUDY OF SAEGIS CAMPUS, SRI LANKA 

  Jayasinghe, K.A.; Herath, S.P. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-10-16)

  Online education is now the latest trend in the global education sector after the COVID-19 outbreak. In Sri Lanka, 27 Non-State Education Institutes (NSHEIs) have been established by now as degree awarding Institutes ...
• REASONS FOR UNDERGRADUATES’ ATTITUDES TOWARD ONLINE LEARNING 

  Naotunna, N.P.G.S.I.; Thiranagama, A.W; Ariyarathna, K.C.; Ekanayake, I.A; Dharmarathna, K.L.B.G (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  While online learning was implemented voluntarily in some countries, it is the pandemic that forced many countries to embrace online learning as the only strategy for continuing the education of university students. ...
• IMPACT OF INFORMAL LEARNING ENVIRONMENTS ON ACTIVE LEARNING IN HIGHER EDUCATION 

  Appiah, D.; Ismael, H; Panditharathna, R. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  Learning can be broadly characterised in two major forms, thus formal and informal learning. Formal learning defines education offered in conventional classroom setting which is delivered by a trained teacher. On the ...
• THE ROLE OF CONTINUOUS PROFESSIONAL DEVELOPMENT IN IMPROVING SERVICE QUALITY OF HEALTH WORK ASSISTANTS IN GOVERNMENT AYURVEDA HOSPITALS IN SABARAGAMUWA PROVINCE, SRI LANKA 

  Manohari, N.; Aslam, M.S.M. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-10-16)

  In the present context of medical treatments, Ayurveda is influential among the general public in many ways. It was noted that existing Ayurveda treatments by Health Work Assistants have led to a chaotic situation ...
• DOES URBANIZATION LEAD TO DIABETES? WITH SPECIAL REFERENCE TO MATARA DISTRICT 

  Gunawardana, K.A.; Amarasinghe, A.A.M.D. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  As a result of rapid urbanization, the lifestyle of the people is changing. Imbalanced lifestyle creates more diabetic patients to the society. The main objective of this study is to explore the impact of urbanization ...
• HEALTHCARE SERVICE QUALITY AND PATIENT SATISFACTION: A STUDY ON GOVERNMENT АYURVEDIC HOSPITALS IN ANURADHAPURA DISTRICT 

  Gunawardhana, K.P.S; Gnanapala, W.K.A.C (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  For many years, Ayurveda has been practiced extensively in Sri Lanka by traditional practitioners as well as licensed practitioners. The Ayurvedic sector is currently facing competition from western medical practitioners ...
• THE INFLUENCE OF FAST-FOOD CONSUMPTION ON THE OUTGROWTH OF NON-COMMUNICABLE DISEASES WITH SPECIAL REFERENCE TO THE COLOMBO DISTRICT 

  Surangi, A.V.D.; Gnanapala, W.K.A.C. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  Fast food has mainly contributed to increasing Non-Communicable Diseases (NCDs) and it is estimated that more than 65 percent of today's population is suffering from NCDs. Therefore, the objectives of this study are, ...
• SUSTAINABLE CAPITALIZATION OF RESOURCES ON MOUNTAIN COMMUNITY-BASED TOURISM IN MUDALIWATTA, SRI LANKA 

  Sandaruwani, J.A.R.C; Aslam, M.S.M; Gnanapala, W.K.A.C; Peiris, T.U.I; Dinusha, G.V.H; Wijekoon, W.M.S.S. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  In recent decades, mountains have become inseparable natural landscapes and community participation is an inevitable criterion of sustainable tourism. Although Sri Lanka embraces varieties of mountains and community ...
• A COUNTRYSIDE CAPITALIZATION APPROACH TO SPIRITUAL TOURISM: WITH SPECIAL REFERENCE TO RIDIGAMA, SRI LANKA 

  Peiris, T.U.I.; Aslam, M.S.M; Gnanapala, W.K.A.C; Sandaruwani, J.A.R.C.; Dinusha, G.V.H; Wijekoon, W.M.S.S. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-10-16)

  Spiritual tourism, including wellness tourism, was a rising global trend even before the pandemic. As the pandemic eases and the world gradually returns to international travel, places known for their spiritual energy ...
• ATTITUDE, INTERPERSONAL RELATIONSHIPS, AND INFRASTRUCTURES AS MOTIVATING FACTORS TO VISIT MALAYSIAN ECOTOURISM DESTINATIONS 

  Ruzanifah, K.; Yee, C.J.; Fitriani, D.E.L.; Azmin, A.K.; Maisarah, H.E. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  This study was conducted to examine the motivating factors in ecotourism participation in Malaysia. Ecotourism is a growing industry that includes visiting natural regions that are untouched, pristine, and capable of ...
• TOURISTS' EXPECTATIONS, PERCEIVED PERFORMANCE AND SATISFACTION WITH CULINARY TOURISM IN SRI LANKA 

  Jayarathna, P.D.N.A.B.; Gnanapala, W.K.A.C. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  Culinary tourism is one of the boosting segments of tourism that highly affects tourist visitation. Tourists travel all around the world to taste different cuisines. This study was conducted using the mixed-method ...
• EXPLORING THE TYPES OF HARASSMENT FACED BY FOREIGN TOURISTS IN SRI LANKA WITH SPECIAL REFERENCE TO WESTERN AND SOUTHERN PROVINCES 

  Gunathilake, M.R.M.S.C.; Senadheera, G.D.V.R. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  Tourism in Sri Lanka is a largely contributing to the economic and social development of the country. This study is exploring the types of tourists harassment faced by foreign tourists in Sri Lanka with special reference ...
• IDENTIFYING THE ISSUES AND CHALLENGES OF COMMUNITY-BASED WELLNESS TOURISM PRACTICES: A CASE STUDY BASED ON DOWN SOUTH, SRI LANKA 

  Thalagala, C.C (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  Spa and wellness tourism is a global phenomenon where almost all tourist destinations promote spa and wellness tourism as their marketing and economic strategies. Sri Lanka as a popular tourist destination caters to ...
• IMPACT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON TRIPLE BOTTOM LINE PERFORMANCE AND MODERATING EFFECT OF INSTITUTIONAL PRESSURE. 

  Gunasekara, K.R.H.L.; Yapa, S.T.W.S; Shantharachi, A. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  Parallel to the rapid population growth, manufacturing as one of the supply chain practices should be increased to fulfilling their requirements. Due to the advancement of industry and technology, the needs of human ...
• SMART CONTAINERIZATION AS A DETERMINANT OF SUPPLY CHAIN VISIBILITY IN SEA FREIGHT CARGO: A CASE STUDY OF APPAREL INDUSTRY IN SRI LANKA 

  Nanayakkara, K.D.M.H.; Divakara, S.S (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-10-16)

  The apparel sector draws considerable attention in the Sri Lankan economy as the main export market and it requires exclusive service towards buyers as fast delivery, secure and quality products with optimal planning ...
• INFLUENCE OF BRAND EQUITY ON PURCHASE INTENTION FOR NATURAL HANDWORK 

  Nissanka, N.M.S.U. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-10-16)

  This research aimed to identify how brand equity influences the purchase intention of natural handworks. Haritha Design uses the brand equity variables to evaluate how they influence purchase intention. Purchase ...
• IMPACT OF CUSTOMER-SALESMAN RELATIONSHIP ON CUSTOMER LOYALTY: WITH SPECIAL REFERENCE TO NUWARA ELIYA DISTRICT, SRI LANKA 

  Geethanjalee, U.M.U.; Hensman, G.H. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  This research aimed to examine the impact of perceived factors of the customer–salesman relationship on customer loyalty. This study attempted to contribute to the knowledge of how Fast-Moving Consumer Goods (FMCG) ...
• ARTIFICIAL INTELLIGENCE IN CUSTOMER JOURNEYS: A BIBLIOMETRIC STUDY 

  Panditharathna, R.; Bamber, D.; Gajanayake, R. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)

  With the growing relevancy of Artificial Intelligence (AI) in marketing, there is a need for extant research to investigate how AI has contributed to enhancing customer journeys. Thus, this research aims to accumulate ...
• ROBOTIC SERVICE QUALITY: A SRI LANKAN PERSPECTIVE 

  Panditharathna, R.; Moratuwage, D.; Bamber, D. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-10-16)

  Automating services using robots is accelerating in contemporary organizations. However, without creative human integration such technologies cannot be effectively augmented. Thus, this research attempts to answer ...

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