Browsing ICMR 2022 by Author "Bamber, D."

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  • Panditharathna, R.; Bamber, D.; Gajanayake, R. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-11-16)
    With the growing relevancy of Artificial Intelligence (AI) in marketing, there is a need for extant research to investigate how AI has contributed to enhancing customer journeys. Thus, this research aims to accumulate ...
  • Panditharathna, R.; Moratuwage, D.; Bamber, D. (Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya., 2022-10-16)
    Automating services using robots is accelerating in contemporary organizations. However, without creative human integration such technologies cannot be effectively augmented. Thus, this research attempts to answer ...

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