MARKETING EVALUATION AND CHEMICAL ANALYSIS OF BABY CREAMS AND BODY LOTIONS

Abstract

Sri Lankan market has different brands of baby creams and body lotions from local and foreign manufactures. Objectives of the research are to execute the Chemical analysis in order to compel with the Sri Lanka Standard Institute (SLSI) requirements and Consumer Oriented Research Development (CORD) to evaluate the market products, to determine the market position, to identify the improvements of existing products and to generate new product ideas from the consumers. Sri Lanka Standard Institute requirements for skin care products are, Thermal stability, pH at 27 °C (5.0 to 9.0), Total non-aqueous content (percent by mass-min 15), Water content (percent by mass-max 85), Peroxide value (milliequivalents/kgmax 10). The results obtained from the research, reveled that the three baby creams are complied with the SLSI standards.