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Volume 2 Issue II, 2022 pp. 01-107

Volume 2 Issue II, 2022 pp. 01-107

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The ‘smile’ that delivers the brand: Organisational dehumanisation among frontline staff in the hotel sector – evidence from Sri Lanka

Wanninayake, S.D.K. (Sabaragamuwa University of Sri Lanka, 2022-12)

This study explores how Sri Lanka’s frontline employees in the hotel industry experienced and responded to organisational dehumanisation.Utilising 58 interviews, this study found that experiences of and responses to ...
Editorial Board

Management Studies, Faculty of (Sabaragamuwa University of Sri Lanka, 2022-12)
CONTENTS

Management Studies, Faculty of (Sabaragamuwa University of Sri Lanka, 2022-12)
Editorial Note

Gnanapala, W.K.A.C; Malcolm, Cooper; Dewasiri, N.J (Sabaragamuwa University of Sri Lanka, 2022-12)
MeTravel: Travel Selfies, Narcissism, and Destination Marketing

Gamage, T.C. (Sabaragamuwa University of Sri Lanka, 2022-12)

While posting travel selfies on social media, many tourists strategically attempt to adjust them to better portray their images by excluding destination attributes, thus manifesting narcissism. Following the inductive ...
Experiential Marketing through Virtual Reality: A Study based on the Hospitality Industry in Sri Lanka

Eranda, B.A.N.; Muwandeniya, K.C.B. (Sabaragamuwa University of Sri Lanka, 2022-12)

This study aims to examine how Virtual Reality (VR) can be used for experiential marketing in the hospitality industry in Sri Lanka. This study was conducted using the qualitative research methodology by adopting phenomenology ...
Impact of COVID – 19 Epidemic on the Tourism Sector of Sri Lanka

Kanagasingam, V.; Rajeshwaran, N. (Sabaragamuwa University of Sri Lanka, 2022-12)

The impact of coronavirus on the tourism sector is still skeptic.Therefore, the study focused to explore the impact of the COVID – 19 epidemic on the Tourism sector of Sri Lanka and identifying the appropriate strategies ...
Tourism Management, Marketing, and Development Edited by Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, and Ourania Vitouladiti (1st Edition :2016; Pages: 291)

Arachchi, R.S.S.W.; Sellahewa, W.N. (Sabaragamuwa University of Sri Lanka, 2022-12)

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