DETERMINANTS OF FAST-FOOD CONSUMPTION AMONG TEENAGERS (A STUDY BASED ON ADVANCED LEVEL STUDENTS IN COLOMBO DISTRICT)

Abstract

In today's world of urbanization, modern concepts, technological advancements, and changing lifestyles, fast food consumption is increasing at an alarming rate. In such kind of situation, the primary objective of this study is to determine the factors influencing the consumption of fast food among Advanced Level students in the Colombo district. By using the structured questionnaire, primary data were gathered from 240 students chosen from Colombo district which has the highest representation of Advance Level students. The two-stage cluster sampling method was utilized as the sampling technique. To achieve the research objectives, data were analyzed using descriptive analysis and binary logistic regression. According to descriptive analysis, 59% of students belonged to the high fast food consumption level and the remaining 41% belonged to less fast food consumption level. The Binary Logistic Regression emphasized that employment of parents, advertising motivation, type of fast-food outlet, and the effect of tuition classes were significant variables for fast food consumption among students