Abstract:
Sustainability management plays a dominant role in business entities across
the world. The concept of green creativity has become a central topic among
the industry and scholars recently. As there is no evidence that there are Sri
Lankan studies on green creativity of managerial employees in the apparel
industry, this research fills that theoretical and contextual gap. The problem of
this research is “Why do managerial employees in the apparel enterprises of
Sri Lanka demonstrate lack of green creativity?” The purpose of the research
was to examine the individual and organizational level factors that influence
the green creativity of managerial employees. In provision of the Ability
Motivation Opportunity (AMO) theory, the researchers selected green
transformational leadership as an organizational-level factor and three
individual-level factors; green self-efficacy, green intrinsic motivation and
green extrinsic motivation as independent variables to examine their direct
impact on green creativity. To attain this purpose, researchers used
quantitative methodology and collected primary data from 127 managerial
employees in three leading apparel enterprises in the Western Province of Sri
Lanka using the convenience sampling method. Descriptive statistics,
correlation, and regression analysis were used to analyze the data. The results
revealed that green intrinsic motivation positively influences green
creativity. The research implications provided empirical evidence for a
positive impact of green intrinsic motivation on green creativity of the
managerial employees in the apparel industry in Sri Lanka.
