IMPACT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON OPERATIONAL PERFORMANCE WITH SPECIAL REFERENCE TO THE EXPORT MANUFACTURING INDUSTRY: THE INDUSTRIAL EXPERTS’ PERSPECTIVE

Abstract

Nowadays, most businesses adopt the Green Concept while improving their operational performance. The purpose of this study is to identify the impact of green supply chain management practices (green purchasing, eco-design, cooperation with customers, and investment recovery) on operational performance (flexibility, delivery, quality, cost reduction) with particular reference to the export manufacturing industry in Sri Lanka. Data was gathered from a survey from 56 managers of manufacturing companies in the Biyagama Export Processing Zone. This study analyzed data by using Correlation analysis, descriptive statistics and SPSS software were used. As the result of this study, the researcher identifies there is a positive relationship between green supply chain management practices and the operational performance of the manufacturing companies. This study has several important implications for manufacturers who have implemented, and willing to implement GSCM practices in the responded firm. In addition, the research significantly contributes to the literature by providing empirical evidence for the impact of four dimensions of GSCM practices that are green purchasing, eco-design, cooperation with customers, and investment recovery on operational performance and customer satisfaction.