Bulumulla, D. S. K.; Epa, U.I.; Gamage, T.C.
(Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2023-12-19)
Although TikTok recently emerged as a travel marketing medium, how TikTok
influences tourists' perceptions of travel experience and travel intention remains
unclear. This paper addresses this void by constructing a ...