Abstract:
The corporate world of today is more competitive and global than in the past. Shorter
product life cycles, quick new product launches, and intelligent clients that are becoming
more knowledgeable and well-informed are characteristics of modern business. In this
context, there has been an increase in the importance of corporate activity that is
environmentally friendly, and many forward-thinking businesses are adopting green supply
chain management. Incorporate environmental considerations into all aspects of supply
chain management, from product design to end-of-life management. There are common
barriers to the implementation of GSCM in the Manufacturing sector .Therefore, this study
aims to identify the managerial perception of barriers to implementing green supply chain
management practices in the service sector. This study was conducted as a qualitative
research study. And also, the case study design has been selected as the research design.
Data were gathered through semi-structured interviews and phone calls, as well as recorded
and face-to-face interviews. It is presented in a detailed textual format, and the collected
data was analyzed using the content analysis method. Findings of the study identified some
crucial challenges in management style, organizational, technological, and individual as
well as financial. The findings demonstrated that among other challenges that impede
implementing green supply chain management practices in the Colombo district service
sector, lack of managerial commitment, lack of organizational policy, lack of infrastructure
and technology, lack of knowledge, lack of suitable human resource, resistance to
technology advancement, mindset cultural belief and attitudes and financial constraints are
the significant ones. Further, managers have a positive perception on green supply chain
management practices. The results also reported that initiating and implementing effective
organizational policies, leadership programs and introducing environmental educational
subjects and programs, allocating sufficient human resources, workshops and higher
educational opportunities and providing training programs. Future research may also
compare managerial and employee perceptions about the challenges of implementing
GSCM practices in the service sector and can conduct studies on barriers, benefits, and
pathways between the service and manufacturing sectors.
