Abstract:
Diving and snorkeling tourism is a fast-leading activity in the tourism sector. The
above-mentioned activities can be categorized under soft adventure tourism. The
research is based on the “To identify potentials in promoting diving and snorkeling
tourism in Galle” topic. Under that topic, the research identified the marine resources
with high potential that are available in Galle where can implement and further develop
diving and snorkeling. Furthermore, identified the issues and challenges of promoting
diving and snorkeling tourism. Not only that described the recommendations and
suggestions to overcome the challenges and issues. The information has been collected
through PADI certified 06 dive centers, 01 non-PADI registered dive center, and 06
government-related institutions which directly related to diving and snorkeling tourism.
To conduct the research and to collect information followed the “Open-ended semi structured interview method.” Applied and based qualitative research approach for this
research. Furthermore, able to get great usage and good knowledge through the findings
of the research about diving and snorkeling. With the base of the information of the
research, strategies have been identified to promote the less-promoted and potential
marine resources. The information from the research paper can be used as input for the
government institutions that get involved with diving and snorkeling. Finally, through
the research can get a clear idea about the sub-sectors or topics which have the
opportunity to carry on future research.
