An Analysis of Success Factors of Digital Entrepreneurs in Western Province, Sri Lanka

Abstract

Digital technologies have altered the nature of uncertainty in entrepreneurial processes. Although some of the online startups in Sri Lanka have strived, many have failed within a few years of inception. Little research has been carried out regarding opportunities, challenges, and critical success factors of digital entrepreneurship. This research aimed to identify the critical success factors that determine the successful implementation of digital business. Based on the literature review, competency in digital business strategy, IT business process integration, and relationship competency were identified as antecedents of E-business success. Quantitative research methods were used, and data were collected by using a questionnaire. A randomly selected sample of 120 digital entrepreneurs in Western Province, Sri Lanka were analyzed using the Partial Least Squares Structured Equation Modeling. Findings reveal a significant positive relationship between competency in digital business strategy, IT business process integration, and relationship competency and e-business success. Based on the results, the study recommends actions entrepreneurs and governments can undertake to succeed in digital business.