Abstract:
As a prominent exporter, the apparel sector draws
considerable attention in the Sri Lankan economy. As
most apparel supply chain occurs through sea freight, there
is a significant demand for more visibility for end-to-end
movements. Due to technological innovations, smart
containerization has become popular with the prevailing
problems in apparel supply chains to enhance its visibility,
reliability, and efficient demands. The study aims to
understand the concept and the related influencing factors
in enhancing the supply chain process performance. The
study followed the qualitative approach, and the case study
strategy was used by conducting in-depth interviews
selecting six experienced professionals from the logistics
& supply chain sector in the selected leading apparel
export organization in Sri Lanka. NVivo software assisted
in the transcript coding process of the analysis while
deriving the influencing factors. The study explored
technological, financial, and social avenues and influences
as contributions to the inbound and outbound logistics
process of the apparel industry.
