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Volume 3 Issue I, 2023 pp. 01-119
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Browsing Volume 3 Issue I, 2023 pp. 01-119 by Issue Date

Browsing Volume 3 Issue I, 2023 pp. 01-119 by Issue Date

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BOOK REVIEW Marketing of Hospitality and Tourism Services by Prasanna Kumar, McGraw Hill Education (India) Private Limited, (2016; Pages: 349)

De Silva, W. V.; Rathnasiri, M. S. H. (Sabaragamuwa University of Sri Lanka, 2023-08)

The tourism and hospitality industry has been evolving globally as the most attractive service sector, uncovering unlimited potentialities. The endless avenues have been fragmented into countless tiny streets, creating ...
Exploring the Potential to Promote Ayurvedic Tourism Post-COVID-19 Pandemic in Western Province, Sri Lanka

Perera, P.K.U.; Jayasinghe, J.K.V.M.; Nanayakkara, N.A.P.S.R.; Mahaliyanaarachchi, R.P. (Sabaragamuwa University of Sri Lanka, 2023-08)

This study explores how the COVID-19 pandemic might influence the potential for Ayurvedic tourism in Sri Lanka. Our research primarily draws from insights provided by stakeholders. We collected data from 14 respondents, ...
Gender and Sub-Sector Differences in Motivation in Starting up Small-scale Enterprises in the Tourism Industry of Sri Lanka

Handaragama, Saman (Sabaragamuwa University of Sri Lanka, 2023-08)

This study explores gender and sub-sector differences in motivation in starting up small-scale enterprises in the tourism industry of Sri Lanka. The researcher collected data from small-scale tourism entrepreneurs in the ...
An Exploratory Study on Career Challenges of Spa Therapists in Sri Lanka

Mahindarathna, Kasun; Ratnayake, Iraj (Sabaragamuwa University of Sri Lanka, 2023-08)

Spa in Sri Lanka provides a rejuvenating experience for anyone looking to unwind from the stresses of everyday life or find relief from the pain of a severe illness. Professional spa therapists play a significant role in ...
Editorial Note

Gnanapala, W.K.A.C; Malcolm, J.M. Cooper; Dewasiri, N.J.; Arachchi, R.S.S.W. (Sabaragamuwa University of Sri Lanka, 2023-08)

It is with great pleasure that we introduce Volume 3, Issue 1 of the South Asian Journal of Tourism and Hospitality (SAJTH). As we navigate the ever-evolving landscape of the tourism and hospitality industry, we are excited ...
Assessing the Impact of Perceived Risks and Constraints on the Destination Image and Travel Intentions of Taiwanese Tourists Considering India

Thomas, Joe; Liu, Ming (Sabaragamuwa University of Sri Lanka, 2023-08)

Taiwan is one of the most significant source sources of tourists in Asia, both in terms of number of tourists making trips abroad and the amount of money spent abroad by tourists. India is one of the countries in Asia that ...
Editorial Board

SAJTH (Sabaragamuwa University of Sri Lanka, 2023-08)
CONTENTS

SAJTH (Sabaragamuwa University of Sri Lanka, 2023-08)

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