Abstract:
There is no complete theoretical framework for the study of the interaction
between major sporting events and urban tourism. Since both are the industries
that the country is committed to developing, the relevant theoretical research is
more urgent as the advantages of interaction are becoming more and more
prominent. This paper starts from the essence of the major sporting events and the
urban tourism, tries to explore the general pattern of the interaction process and
the interactive mechanism that supports the interactive interaction and the winwin
cooperation by means of the literature research method, the historical research
method and the interdisciplinary approach. On the basis of constructing the
framework of benign interaction mechanism, this paper analyzes the problems
existing in the process of interaction between major sports events and urban
tourism, and discusses the relevant countermeasures which are suitable for the
interactive development of the two. The main strategies to promote the benign
interaction between major sporting events and urban tourism are: the top design
level macro grasp the major sports events and urban tourism science interaction,
healthy and sustainable development; establish and improve the major sports
events and urban tourism interactive development system mechanism; rich major
sports events And urban tourism interactive development of marketing tools to
encourage market operation and legal framework within the marketing
breakthrough and innovation; to promote the development of sports and tourism
gathering, to build a number of sports events tourism gathering area, focus on
creating a unique sporting event tourism, sports and leisure tourism brand;
scientific co-ordination of major sports events and urban tourism interactive
development of the whole process.
