Interrelation of Tourism on Major Sports Event

Abstract

There is no complete theoretical framework for the study of the interaction between major sporting events and urban tourism. Since both are the industries that the country is committed to developing, the relevant theoretical research is more urgent as the advantages of interaction are becoming more and more prominent. This paper starts from the essence of the major sporting events and the urban tourism, tries to explore the general pattern of the interaction process and the interactive mechanism that supports the interactive interaction and the winwin cooperation by means of the literature research method, the historical research method and the interdisciplinary approach. On the basis of constructing the framework of benign interaction mechanism, this paper analyzes the problems existing in the process of interaction between major sports events and urban tourism, and discusses the relevant countermeasures which are suitable for the interactive development of the two. The main strategies to promote the benign interaction between major sporting events and urban tourism are: the top design level macro grasp the major sports events and urban tourism science interaction, healthy and sustainable development; establish and improve the major sports events and urban tourism interactive development system mechanism; rich major sports events And urban tourism interactive development of marketing tools to encourage market operation and legal framework within the marketing breakthrough and innovation; to promote the development of sports and tourism gathering, to build a number of sports events tourism gathering area, focus on creating a unique sporting event tourism, sports and leisure tourism brand; scientific co-ordination of major sports events and urban tourism interactive development of the whole process.