MURS: Recent submissions

Now showing items 61-80 of 203

FACTORS INFLUENCING SOCIAL MEDIA FATIGUE AMONG GENERATION Z CONSUMERS: EMPIRICAL EVIDENCE FROM THE FASHION INDUSTRY IN SRI LANKA

Kumari, A.G.W.D; Gamage, T.C (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Players in the Sri Lankan fashion industry leverage extensive social media marketing to enhance visibility and sales. However, this approach often prioritizes profit and competition at the expense of ...
EFFECTIVENESS OF TIKTOK MARKETING IN SRI LANKA'S APPAREL INDUSTRY

Perera, C.U.R.; Kariyawasam, S.S .; Rathnayake, H.D (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction As of early 2024, TikTok had 4.44 million users aged 18 and above in Sri Lanka, with its ad reach covering 36% of the country's total internet user base. This research aims to explore the impact of TikTok ...
EFFECT OF CORPORATE SOCIAL RESPONSIBILITY AS A GAME CHANGER ON BRAND LOYALTY TOWARDS SPA CEYLON

Jayawardena, M.V.V; Rathnayake, H.D (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction In an era where consumers are increasingly conscious of ethical and sustainable practices, Corporate Social Responsibility has emerged as a critical factor in shaping brand reputation and consumer loyalty. ...
AN EXPLORATORY STUDY ON THE USE OF GENERATIVE ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT: INSIGHTS FROM SRI LANKAN HR MANAGERS

Pubudumali, P.K.D.H.M; Priyankara, H.P.R. (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Despite the global rise of Generative Artificial Intelligence (GAI), limited research exists on its applications by Human Resource (HR) Managers in Sri Lanka. The objective of this research is to explore ...
AN EXPLORATORY STUDY ON THE IMPACT OF JOB GHOSTING ON CANDIDATES' WELL-BEING AND EMPLOYER BRANDING IN SRI LANKA

Afra, M.I.F; Thiranagama, A. W (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Job ghosting—the abrupt cessation of communication by employers during the selection process—has become a critical issue in the Sri Lankan job market. According to a preliminary survey of 20 participants, ...
EXPLORING THE REASONS FOR LOW LEVEL OF PRODUCTIVITY AMONG MANPOWER EMPLOYEES WITH REFERENCE TO ATLAS AXILLIA CO. (PVT) LTD

Perera, M.P.L.D.; Katuwandeniya, I.M (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction In today’s competitive manufacturing landscape, worker productivity plays a pivotal role in organizational success. This study explores the factors affecting manpower employee productivity in the Pastel ...
CHALLENGES FACED BY HUMAN RESOURCE PROFESSIONALS WHEN WORKING WITH GENERATION Z EMPLOYEES IN THE SRI LANKAN APPAREL SECTOR COMPANIES

Amarathunga, K.C; Katuwandeniya, I.M. (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction As Generation Z enters the workforce, workplaces need several changes to be made to attract and retain these digital natives. However, the Sri Lankan context has yet to receive significant research ...
DISCOVERING THE FORMS OF EMOTIONAL VIOLENCE AMONG MARRIED COUPLES IN SRI LANKA: AN MMEA MODEL-BASED STUDY

Perera, N; Ekanayaka, C; Peiris, A; Rohana, N; Dunuwila, V; Jayasuriya, N. (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Emotional violence (EV) is a major segment of Intimate Partner Violence (IPV), but past literature has mainly focused on sexual and physical violence. Emotional violence is psychologically distressing ...
MPLOYEES’ PRO-ENVIRONMENTAL BEHAVIOR: THE ROLE OF CSR, ORGANIZATIONAL IDENTIFICATION AND PASSION IN SERVICE ORGANIZATIONS

Malnir, I; Mayur Rai, B.S; De, T (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction The research study examines the influence of pro-environmental behavior (PEB) on employees' perceptions of Corporate Social Responsibility (CSR) in the context of service industries, particularly in IT, ...
PHYSICAL BULLYING VICTIMIZATION AS A DETERMINANT OF DEPRESSIVE SYMPTOMS OF SPECIAL EDUCATIONAL SCHOOL CHILDREN IN SRI LANKA

Arshiya, P.H.S; Kularathne, H.M.R.D (2024-11-29)

1. Introduction Physical bullying is a significant issue in Sri Lanka, particularly among school-aged children and adolescents. Physical bullying has been recognized as a leading factor of depression among vulnerable ...
UNVEILING THE FACTORS TO SUCCESSFUL 360-DEGREE PERFORMANCE APPRAISAL: A CASE STUDY OF ABC COMPANY

Gunarathna, T.D.P; Ariyarathna, K.C (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction In today's dynamic business world, employee performance evaluation is crucial for a successful business. Against this backdrop, 360-degree performance evaluation has gained recognition for its holistic ...
BRIDGING PERSPECTIVES: AN ASSESSMENT OF UNDERGRADUATE & INTERNSHIP PROVIDER VIEWS ON THE “INTERNSHIP PROGRAM – 1” AT THE DEPARTMENT OF BUSINESS MANAGEMENT, FACULTY OF MANAGEMENT STUDIES, SABARAGAMUWA UNIVERSITY OF SRI LANKA

Nandika, P.G.N; Ariyarathna, K.C. (Sabaragamuwa University of Sri Lanka, 2024-11)

1. Introduction While many higher education institutions adopt internships to bridge the gap between theory and practice, stakeholders often hold differing views on their effectiveness. In Sri Lanka, research exploring ...
AN EXPLORATION OF THE USAGE OF AND THE PERSPECTIVES OF GENERATIVE ARTIFICIAL INTELLIGENCE TOOLS BY MANAGEMENT UNDERGRADUATES AT SUSL

Prasanna, W.G.N; Priyankara, H. P. R (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction The rapid proliferation of Generative Artificial Intelligence (GAI) tools in today's higher education has not been accompanied by enough knowledge of how students use and their perspectives on GAI tools ...
REASONS FOR LACK OF ENGAGEMENT IN CAREER PLANNING BY MANAGEMENT UNDERGRADUATES OF SABARAGAMUWA UNIVERSITY OF SRI LANKA: AN EXPLORATORY RESEARCH

Weerasinghe, T.R; Priyankara, H.P.R (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Although every undergraduate must have a career plan, as proved by a preliminary survey, the majority of undergraduates of the Faculty of Management Studies (FMS), Sabaragamuwa University of Sri Lanka ...
REASONS FOR THE USAGE OF CONTRACT CHEATERS FOR THESIS PREPARATION BY UNDERGRADUATES OF PRIVATE UNIVERSITIES IN SRI LANKA: A QUALITATIVE INQUIRY

De Silva, R.L.K; Priyankara, H.P.R (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction In Sri Lanka, though undergraduates are inclined to resort to contract cheating services, there is a noticeable lack of knowledge related to contract cheating in Sri Lanka. Therefore, the main objective ...
AN EXPLORATORY STUDY ON THE USE OF GENERATIVE ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT: INSIGHTS FROM SRI LANKAN HR MANAGERS

Pubudumali, P.K.D.H.M; Priyankara, H.P.R (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Despite the global rise of Generative Artificial Intelligence (GAI), there is limited research on its applications by Human Resource (HR) Managers in Sri Lanka. The objective of this research is to explore ...
OPTIMIZATION OF FISHBONE LAYOUTS IN WAREHOUSE MANAGEMENT: A FRAMEWORK FOR EFFICIENT PICKING PATH DESIGN

Theekshani, K; Hansanee, S; Nimishan, S (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction Warehouses serve as critical nodes in the supply chain, facilitating the storage and movement of goods for various stakeholders, including manufacturers, wholesalers, and transport companies. Their ...
ACTORS AFFECTING THE MIGRATION OF SRI LANKAN PROFESSIONALS: A SPECIAL REFERENCE TO THE ACCOUNTING PROFESSIONALS IN SRI LANKA

Eheliyagoda, H.A.P.D; Kalyani, L.D (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction The registration for labor migration within the accountant professional category has shown a significant upward trend, with a marked increase from 29 registrations in 2018 to 99 registrations in 2022. ...
IMPACT OF HIGHER WELLBEING AND EMPLOYEE ATTITUDE FOR PRODUCTIVITY IN SRI LANKAN CENTRAL PROVINCE MANUFACTURING SECTOR

Hemasiri, A.R.M.P; De Zoysa, H.I.S (Sabaragamuwa University of Sri Lanka, 2024-11-29)

1. Introduction The manufacturing sector in Sri Lanka, is a significant contributor to the country’s economic growth. This study examines the impact of higher wellbeing and employee attitudes on productivity and to ...
REASONS FOR THE CAREER ADVANCEMENT ISSUE OF FEMALE MANAGERS IN BANKING SECTORS

Rupasinghe, M.I; Kalyani, L.D (2024-10-29)

1. Introduction The career Advancement Issue of female managers is unresolved in the world and according to the literature survey, researchers have paid less attention to this issue. Through a literature survey, researchers ...

Now showing items 61-80 of 203

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