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MURS 2023 - Moving beyond Conventional Wisdom for an Uncontrived Economy
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Recent submissions
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MURS 2023 - Moving beyond Conventional Wisdom for an Uncontrived Economy: Recent submissions
Now showing items 1-20 of 71
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EXPLORING SURFACE ACTING AS AN EMOTIONAL LABOR STRATEGY OF FEMALE FRONTLINE EMPLOYEES' POINT OF VIEW, FIVE STARS HOTELS IN COLOMBO
Hansika, I.A.
;
Arachchi, R.S.S.W.
(
2023-12-21
)
OPERATIONAL RISKS AND RESPONSES OF MICRO-ENTREPRENEURS IN THE AIRBNB ACCOMMODATION PLATFORM IN SRI LANKA WITH SPECIAL REFERENCE TO GALLE DISTRICT
Dananjalee, H.D.T.
;
Gnanapala, W.K.A.C.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
DETERMINANTS OF INTENTION TO USE ONLINE BOOKING PLATFORMS FOR ACCOMMODATION BOOKING: AN INVESTIGATION AMONG DOMESTIC TOURISTS IN SRI LANKA
Kumari, K.M.L.S.
;
Hettiarachchi, W.N.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
FACTORS INFLUENCING MILLENNIALS’ PURCHASING BEHAVIOUR TOWARDS ENERGY-EFFICIENT HOUSEHOLD ELECTRIC APPLIANCES WITH SPECIAL REFERENCE TO UVA PROVINCE
Dilrukshi, S.A.S.
;
Bandara, H.M.C.G.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
FFECTS OF PERCEIVED SYMBOLIC MEANINGS ON CONSUMERS’ ATTITUDES TOWARDS GREEN CLOTHING: EVIDENCE FROM GENERATION Z IN COLOMBO DISTRICT, SRI LANKA
Gunasinghe, M.M.R.L.
;
Rathnasiri, M.S.H.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
ANTECEDENTS OF CONSUMER OMNICHANNEL SHOPPING INTENTION IN THE FASHION RETAIL SECTOR IN WESTERN PROVINCE, SRI LANKA
Balasooriya, B.A.P.D.
;
Jasingha, D.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
THE EFFECTS OF HEDONIC AND UTILITARIAN VALUES ON CONSUMERS' CONTINUOUS INTENTION TO USE MULTICHANNEL RETAILERS' MOBILE APPLICATIONS: EVIDENCE FROM COLOMBO DISTRICT
Rathnayake, M.H.S.S.
;
Rathnasiri, M.S.H.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
DETERMINANTS OF CONSUMERS’ CONTINUANCE INTENTION TO ACCEPT THE USE OF E-PAYMENTS: EVIDENCE FROM WESTERN PROVINCE, SRI LANKA
Ranasinghe, D.I.S.
;
Rathnasiri, M.S.H.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
74 5th Management Undergraduates’ Research Session (MURS 2023) 21st December 2023, Belihuloya, Sri Lanka ANTECEDENTS OF CONSUMER ATTITUDE TOWARDS CHATBOTS USAGE IN SUPERMARKETS: WITH SPECIAL REFERENCE TO WESTERN PROVINCE, SRI LANKA
Randika, M.R.P.N.
;
De Silva, W.V.
(
2023-12-21
)
FACTORS AFFECTING WOMEN’S FASHIONABLE CLOTHING PURCHASE INTENTION THROUGH OMNICHANNEL: SPECIAL REFERENCE TO COLOMBO DISTRICT, SRI LANKA
Rukaiya, M.R.F.
;
Sajeewanie, L.A.C.
(
2023-12-21
)
THE ROLE OF SENSORY MARKETING IN BUILDING BRAND LOYALTY: A STUDY OF LUXURY SHOPPING MALLS IN SRI LANKA
Balasuria, R.N.
;
De Silva, W. V.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
FACTORS INFLUENCING PURCHASE INTENTION OF COUNTERFEIT LUXURY CLOTHING BRANDS AMONG GENERATION Z CONSUMERS IN COLOMBO DISTRICT
Tharaka, M.N.
;
Gamage, T.C.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
EXPLORING WORK-LEISURE CONFLICT: EVIDENCE FROM FRONT-LINE EMPLOYEES IN THE HOTEL INDUSTRY IN THE SOUTHERN PROVINCE OF SRI LANKA
Chathurika, M.G.
;
Amitha, W.A.K.
;
Perera, J.K.S.C
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
EXPLORING TALENT RETENTION PRACTICES OF NATIVE FMCG COMPANIES IN SRI LANKA
Dilhara, E.K.P.S.
;
Thiranagama, A.W.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
EXPLORING GREEN HUMAN RESOURCE MANAGEMENT PRACTICES OF THE APPAREL MANUFACTURING INDUSTRY IN SRI LANKA
Perera, H.I.S.
;
Thiranagama, A.W.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
Sri Lanka DYNAMICS OF HR ANALYTICS IN SELECTED SRI LANKAN ENTERPRISES: A DESCRIPTIVE STUDY
De Silva, P.I.C.
;
Priyankara, H.P.R.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
A STUDY ON GREEN HUMAN RESOURCE MANAGEMENT PRACTICES IN ISO 14001 IMPLEMENTED ORGANIZATIONS IN SRI LANKA
Samanmalee, W.G.M.
;
Priyankara, H.P.R.
(
Sabaragamuwa University of Sri Lanka
,
2023-12
)
COPING STRATEGIES TO MANAGE WORK-FAMILY CONFLICT AMONG FEMALE ACADEMICS IN SRI LANKA
Dulanjalee, K.K.S.I.
;
Katuwandeniya, I.M.
(
COPING STRATEGIES TO MANAGE WORK-FAMILY CONFLICT AMONG FEMALE ACADEMICS IN SRI LANKA
,
2023-12-21
)
FACTORS INFLUENCING HOUSEHOLD PURCHASE INTENTION TOWARDS RENEWABLE ENERGY WITH SPECIAL REFERENCE TO SOLAR PHOTOVOLTAIC IN WESTERN PROVINCE SRI LANKA
Jayawardhana, T.M.P.
;
Bandara, H.M.C.G
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
MANAGING THE SILICON VALLEY BANK CRISIS: INDIA'S PRUDENT ECONOMIC RESILIENCE IN A GLOBAL CONTEXT
Kamre, M.
;
Gujrati, P.
(
Sabaragamuwa University of Sri Lanka
,
2023-12-21
)
Now showing items 1-20 of 71
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