Sabaragamuwa University of Sri Lanka
FACTORS AFFECTING CONSUMERS’ ATTITUDES TOWARD INFLUENCER LIVE-STREAMING ADVERTISEMENTS: REFERENCE TO E-COMMERCE PLATFORMS IN SRI LANKA
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| dc.contributor.author | Virajanee, W.M.S. | |
| dc.contributor.author | Rathnasiri, M.S.H. | |
| dc.date.accessioned | 2024-01-11T06:30:46Z | |
| dc.date.available | 2024-01-11T06:30:46Z | |
| dc.date.issued | 2023-12-21 | |
| dc.identifier.uri | http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4217 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Sabaragamuwa University of Sri Lanka | en_US |
| dc.subject | Customer Attitude | en_US |
| dc.subject | E-commerce platforms, | en_US |
| dc.subject | Influencer live- streaming advertisements. | en_US |
| dc.title | FACTORS AFFECTING CONSUMERS’ ATTITUDES TOWARD INFLUENCER LIVE-STREAMING ADVERTISEMENTS: REFERENCE TO E-COMMERCE PLATFORMS IN SRI LANKA | en_US |
| dc.type | Article | en_US |
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