Sabaragamuwa University of Sri Lanka
THE IMPACT OF SHORT VIDEO MARKETING ON CONSUMERS' FASHION CLOTHING PURCHASE INTENTION IN SRI LANKA: SPECIAL REFERENCE TO INSTAGRAM REELS
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| dc.contributor.author | Walgamage, E.O | |
| dc.contributor.author | Rathnasiri, M.S.H. | |
| dc.date.accessioned | 2024-01-11T08:07:07Z | |
| dc.date.available | 2024-01-11T08:07:07Z | |
| dc.date.issued | 2023-12-21 | |
| dc.identifier.uri | http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4219 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Sabaragamuwa University of Sri Lanka | en_US |
| dc.subject | Fashion clothing | en_US |
| dc.subject | Instagram Reels | en_US |
| dc.subject | Purchase intention | en_US |
| dc.subject | Short video marketing | en_US |
| dc.title | THE IMPACT OF SHORT VIDEO MARKETING ON CONSUMERS' FASHION CLOTHING PURCHASE INTENTION IN SRI LANKA: SPECIAL REFERENCE TO INSTAGRAM REELS | en_US |
| dc.type | Article | en_US |
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