Sabaragamuwa University of Sri Lanka
ANTECEDENTS OF CONSUMER ATTITUDE TOWARDS AFFILIATE MARKETING ADVERTISEMENTS IN THE RETAIL SECTOR; SPECIAL REFERENCE TO GENERATION Z IN WESTERN PROVINCE, SRI LANKA
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| dc.contributor.author | Iwdugoda, I.G.D.P.C. | |
| dc.contributor.author | De Silva, W.V. | |
| dc.date.accessioned | 2024-01-11T08:37:03Z | |
| dc.date.available | 2024-01-11T08:37:03Z | |
| dc.date.issued | 2023-12-21 | |
| dc.identifier.uri | http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4222 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Sabaragamuwa University of Sri Lanka | en_US |
| dc.subject | Affiliate advertisements | en_US |
| dc.subject | Affiliate marketing | en_US |
| dc.subject | Attitudes towards Affiliate Ads | en_US |
| dc.subject | Generation Z | en_US |
| dc.title | ANTECEDENTS OF CONSUMER ATTITUDE TOWARDS AFFILIATE MARKETING ADVERTISEMENTS IN THE RETAIL SECTOR; SPECIAL REFERENCE TO GENERATION Z IN WESTERN PROVINCE, SRI LANKA | en_US |
| dc.type | Article | en_US |
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