Sabaragamuwa University of Sri Lanka
FACTORS INFLUENCING GENERATION Z CONSUMERS' ADOPTION INTENTION OF LOCATION-BASED MOBILE MARKETING IN SUPERMARKETS: REFERENCE TO COLOMBO DISTRICT
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| dc.contributor.author | Amarakoon, A.M.S.S.K. | |
| dc.contributor.author | Piumali, P.L.G.S.D. | |
| dc.date.accessioned | 2024-01-11T09:50:09Z | |
| dc.date.available | 2024-01-11T09:50:09Z | |
| dc.date.issued | 2023-12-21 | |
| dc.identifier.uri | http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4225 | |
| dc.language.iso | en_US | en_US |
| dc.subject | Generation Z consumers | en_US |
| dc.subject | Intention to adopt, | en_US |
| dc.subject | ocation-based mobile marketing technology. | en_US |
| dc.title | FACTORS INFLUENCING GENERATION Z CONSUMERS' ADOPTION INTENTION OF LOCATION-BASED MOBILE MARKETING IN SUPERMARKETS: REFERENCE TO COLOMBO DISTRICT | en_US |
| dc.type | Article | en_US |
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