Sabaragamuwa University of Sri Lanka
GAMER’S ATTITUDE TOWARDS IN-GAME POP UP ADS (WITH SPECIAL REFERENCE TO GENERATION Z IN THE COLOMBO DISTRICT)
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| dc.contributor.author | Udeshika, K.A.M. | |
| dc.contributor.author | Piumali, P.L.G.S.D. | |
| dc.date.accessioned | 2024-01-11T09:55:50Z | |
| dc.date.available | 2024-01-11T09:55:50Z | |
| dc.date.issued | 2023-12-21 | |
| dc.identifier.uri | http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4226 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Sabaragamuwa University of Sri Lanka | en_US |
| dc.subject | Attitude | en_US |
| dc.subject | credibility | en_US |
| dc.subject | entertainment | en_US |
| dc.subject | In-game Pop-up ads | en_US |
| dc.subject | informativeness | en_US |
| dc.subject | irritation | en_US |
| dc.title | GAMER’S ATTITUDE TOWARDS IN-GAME POP UP ADS (WITH SPECIAL REFERENCE TO GENERATION Z IN THE COLOMBO DISTRICT) | en_US |
| dc.type | Article | en_US |
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