Showing items related by title, author, creator and subject.

• Factors Affecting Consumers’ Green Product Purchase Decisions: with Special Reference to Green Household Electronic Products in Western Province 

  Mandawala, M. B. B. U; Gamage, T. C (Sabaragamuwa University of Sri Lanka, 2017-12-13)

  The green consumer decisions are recently being discussed in Asian context. The literature on green consumer decisions and purchase decisions recently focuses on the Asian market and as a result it is being spread in the ...
• Impact of Green Marketing Mix on Customers’ Green Purchasing Intention with Special Reference to Sri Lankan Supermarkets 

  Karunarathna, A.K.P; Bandara, V.K; Silva, A.S.T; De Mel, W.D.H (Belihuloya,University of Sabaragamuwa, 2020-07-28)

  The purpose of the study is to examine the influence of green marketing mix on customers’ green purchasing intention with special reference to supermarkets in Sri Lanka. A total of 173 responses were collected through a ...
• Impact of Green Marketing Functions and Nature of Organization on Green Brand Equity in the Banking Industry in Sri Lanka 

  Gunawardena, M A T Nuwantha; Jayarathne, P G S Amila (Belihuloya, Sabaragamuwa University of Sri Lanka, 2020-12-15)

  Purpose: The purpose of this study is to investigate the influence of Green Marketing Functions on Green Brand Equity in Banking Industry in Sri Lanka. It also examines the moderating impact of the nature of the organization ...