Sabaragamuwa University of Sri Lanka
THE ROLE OF SENSORY MARKETING IN BUILDING BRAND LOYALTY: A STUDY OF LUXURY SHOPPING MALLS IN SRI LANKA
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| dc.contributor.author | Balasuria, R.N. | |
| dc.contributor.author | De Silva, W. V. | |
| dc.date.accessioned | 2024-01-22T05:02:37Z | |
| dc.date.available | 2024-01-22T05:02:37Z | |
| dc.date.issued | 2023-12-21 | |
| dc.identifier.uri | http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4282 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Sabaragamuwa University of Sri Lanka | en_US |
| dc.subject | Brand Loyalty | en_US |
| dc.subject | Luxury Shopping Malls | en_US |
| dc.subject | Sensory Marketing, | en_US |
| dc.subject | Consumer Behavior | en_US |
| dc.title | THE ROLE OF SENSORY MARKETING IN BUILDING BRAND LOYALTY: A STUDY OF LUXURY SHOPPING MALLS IN SRI LANKA | en_US |
| dc.type | Article | en_US |
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