Sabaragamuwa University of Sri Lanka
THE EFFECTS OF HEDONIC AND UTILITARIAN VALUES ON CONSUMERS' CONTINUOUS INTENTION TO USE MULTICHANNEL RETAILERS' MOBILE APPLICATIONS: EVIDENCE FROM COLOMBO DISTRICT
JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.author | Rathnayake, M.H.S.S. | |
| dc.contributor.author | Rathnasiri, M.S.H. | |
| dc.date.accessioned | 2024-01-22T05:28:07Z | |
| dc.date.available | 2024-01-22T05:28:07Z | |
| dc.date.issued | 2023-12-21 | |
| dc.identifier.uri | http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4286 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Sabaragamuwa University of Sri Lanka | en_US |
| dc.subject | Continuous intention to use | en_US |
| dc.subject | Hedonic values, | en_US |
| dc.subject | Multichannel retailers’ mobile applications | en_US |
| dc.subject | Utilitarian values. | en_US |
| dc.title | THE EFFECTS OF HEDONIC AND UTILITARIAN VALUES ON CONSUMERS' CONTINUOUS INTENTION TO USE MULTICHANNEL RETAILERS' MOBILE APPLICATIONS: EVIDENCE FROM COLOMBO DISTRICT | en_US |
| dc.type | Article | en_US |
Files in this item
This item appears in the following Collection(s)
-
MURS 2023 - Moving beyond Conventional Wisdom for an Uncontrived Economy [71]
5th Management Undergraduates' Research Session in Collaboration with Young Scientists Forum