Abstract:
This research examines the challenges encountered by female entrepreneurs in
post-COVID era Sri Lanka. The pandemic dramatically exacerbated the gender based issues encountered by female business owners all around the world. The
situation in Sri Lanka, with its growing entrepreneurial landscape, adds
complications to those challenges. The study included 25 members and used the
NVivo program to analyze data. Results revealed a profusion of barriers, which
included limited digital proficiency, the disruption of supply chains, and gender
prejudice. Adaptability, resilience, and innovative approaches have been
fundamental in post-pandemic times. Still, difficulties remain, such as the lack of
empowerment and support from external forces. The research suggests
specialized interventions, the upgrade of digital literacy, gender-considerate
fiscal measures, and mentorship programs as solutions. The conclusions drawn
from this research can be beneficial for elevating the level of policy and practice
while creating a sustaining environment for female entrepreneurs during Sri
Lanka's recovery attempts.
