Abstract:
Several studies have suggested that to enhance the quality of management degree
programs for increased employability, the decisions and perceptions of students
regarding specialization areas must be studied. Accordingly, this study was conducted
within the Faculty of Management, University of Peradeniya to pursue two objectives:
to explore the contextual factors affecting the selection of specialization and to classify
such contextual factors. Employing a qualitative interpretive methodology, specifically
adopting a case study strategy, the investigation employed Thematic Analysis on data
derived from semi-structured interviews with 24 students in their second and third
years, representing diverse ethnic and gender demographics. The study found three
major arenas, the self, the people, and the information, as the influencing factors in
choosing specialization areas. First, students’ self-image of who they are, self motivation of what is driving them, self-management of their working style, and social
self of whether they are collectivist or individualist have been the most crucial factors.
Second, close relations have been influencing at a minimal level, whereas both the
academic community and industrial community influence highly. Finally, influences
from the information about specialization areas have been short-term oriented,
whereas influences from the information about job prospects have been long-term
oriented. This study highlights key factors shaping specialization choices, aiding
informed decisions, and minimizing undue influences. It advocates for better awareness
among undergraduates, encourages early exposure in secondary schools, and suggests
universities enhance outreach efforts.
