Abstract:
Green banking is the green management practice in the banking industry which
helps the banks to enjoy cost-effectiveness while positively contributing to the
sustainability of the environment. Predicting behaviors is particularly important
in the field of environmental management because the environment is greatly
influenced by human behavior. The purpose of this research is to identify the
factors affecting employees’ willingness to embrace green practices at People's
Bank in the Rathnapura district. The preliminary study of the current context has
proved that there is less attention to implementing green practices among the
employees who are currently working at People’s Bank in the Rathnapura
district. Therefore, the researcher decided to reveal the factors that impact the
intention to implement green practices among the employees in the present
context. The researcher has selected four factors based on the Extended Theory
of Planned Behavior Model (ETPB) and the findings of empirical studies. The
current study followed a deductive approach with the positivist paradigm, and
selected factors were tested with the support of the survey questionnaire. The
data was collected from 291 employees working in People’s Bank in Rathnapura
district by applying the census method, and mainly regression analysis was used
as the analytical tool to analyze the collected data. Results indicated that the
three factors, such as perceived behavior control, subjective norm, and
environmental knowledge positively impact employees’ intention to implement
green practices except for employees’ attitudes in the present context. Based on
these results, the researcher recommends that the People’s Bank take
appropriate strategies to improve the employees’ positive attitudes towards
behavior, which is the major construct of pro-environmental behavior
