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- Volume 3 Issue II, 2023
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Volume 3 Issue II, 2023
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© Faculty of Management Studies Sabaragamuwa University of Sri Lanka
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(Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)
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(Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)
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(Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)The satisfaction of tourists plays a crucial role in enhancing the image of a tourist destination and influencing their decision to visit and revisit. Despite numerous global studies on this issue, there needs to be more ...
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(Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)The paper analyses the tourism demand and its economic determinants for effective management within the tourism sector. Utilising the Almost Ideal Demand System (AIDS), the study aims to estimate tourism expenditure and ...
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(Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)This paper aims to understand what barriers have resulted in the poor representation of female tour guides in the Sri Lankan travel and tourism industry. The study's design employed a qualitative approach to gain in-depth ...
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(Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)Although TikTok recently emerged as a travel marketing medium, how TikTok influences tourists' perceptions of travel experience and travel intention remains unclear. This paper addresses this void by constructing a structural ...
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(Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)"Marketing for Tourism, Hospitality & Events: A Global & Digital Approach," Simon Hudson and Louise Hudson offer a comprehensive examination of marketing principles within the context of the rapidly evolving tourism, ...