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Volume 3 Issue II, 2023
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Browsing Volume 3 Issue II, 2023 by Issue Date

Browsing Volume 3 Issue II, 2023 by Issue Date

Now showing items 1-7 of 7

Effect of Social Media Influencer Involvement on Tourists’ Travel Intentions: Mediating Role of Traveler Authenticity and Destination Image

Bulumulla, D. S. K.; Epa, U.I.; Gamage, T. C. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

Although TikTok recently emerged as a travel marketing medium, how TikTok influences tourists' perceptions of travel experience and travel intention remains unclear. This paper addresses this void by constructing a structural ...
Exploring the career challenges of female tour guides in the Sri Lankan travel and tourism industry: Social Role Theory perspective

Ruwanthika, Jayaweera (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

This paper aims to understand what barriers have resulted in the poor representation of female tour guides in the Sri Lankan travel and tourism industry. The study's design employed a qualitative approach to gain in-depth ...
Demand for International Tourism in Sri Lanka: Almost Ideal Demand System

Jayasooriya, S.P.; Bandara, R.A.S.P. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

The paper analyses the tourism demand and its economic determinants for effective management within the tourism sector. Utilising the Almost Ideal Demand System (AIDS), the study aims to estimate tourism expenditure and ...
Book Review: Marketing for Tourism, Hospitality & Events: A Global & Digital Approach (2023), 2nd ed., Hudson, S., and Hudson, L., SAGE Publications.

Rathnasiri, M. S. H.; De Silva, W. V (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

"Marketing for Tourism, Hospitality & Events: A Global & Digital Approach," Simon Hudson and Louise Hudson offer a comprehensive examination of marketing principles within the context of the rapidly evolving tourism, ...
Editorial Note

Gnanapala, W.K.A.C; Malcolm, J.M. Cooper; Dewasiri, N.J.; Arachchi, R.S.S.W. (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)
Examining Satisfaction Factors among Young Vietnamese Tourists: A Study of Traditional Cuisine in Hue City, Vietnam

Van Hoang, Nguyen; Dao Thi Thuy, Ninh; Pham Do, Van Trung (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

The satisfaction of tourists plays a crucial role in enhancing the image of a tourist destination and influencing their decision to visit and revisit. Despite numerous global studies on this issue, there needs to be more ...
Editorial Note

SAJTH, 2023 (Faculty of Management Studies Sabaragamuwa University of Sri Lanka, 2023-12)

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