Book Review: Marketing for Tourism, Hospitality & Events: A Global & Digital Approach (2023), 2nd ed., Hudson, S., and Hudson, L., SAGE Publications.

Abstract

"Marketing for Tourism, Hospitality & Events: A Global & Digital Approach," Simon Hudson and Louise Hudson offer a comprehensive examination of marketing principles within the context of the rapidly evolving tourism, hospitality, and events industries. The book's second edition, published by SAGE in 2023, explores marketing strategies tailored to the unique challenges and opportunities facing businesses in these sectors. With its focus on traditional and digital marketing approaches, the book aims to equip students, professionals, and practitioners with the knowledge and skills needed to navigate the complexities of contemporary marketing landscapes.