Book Review: Marketing for Tourism, Hospitality & Events: A Global & Digital Approach (2023), 2nd ed., Hudson, S., and Hudson, L., SAGE Publications.

Rathnasiri, M. S. H.; De Silva, W. V

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dc.contributor.author	Rathnasiri, M. S. H.
dc.contributor.author	De Silva, W. V
dc.date.accessioned	2024-09-02T04:26:13Z
dc.date.available	2024-09-02T04:26:13Z
dc.date.issued	2023-12
dc.identifier.issn	2756-911
dc.identifier.other	https://doi.org/10.4038/sajth.v3i2.75
dc.identifier.uri	http://repo.lib.sab.ac.lk:8080/xmlui/handle/susl/4445
dc.description	Received 24 December 2023 Revised 27 December 2023 Accepted 29 December 2023 Corresponding author: shanika@mgt.sab.ac.lk https://orcid.org/0000-0002-6496-5106	en_US
dc.description.abstract	"Marketing for Tourism, Hospitality & Events: A Global & Digital Approach," Simon Hudson and Louise Hudson offer a comprehensive examination of marketing principles within the context of the rapidly evolving tourism, hospitality, and events industries. The book's second edition, published by SAGE in 2023, explores marketing strategies tailored to the unique challenges and opportunities facing businesses in these sectors. With its focus on traditional and digital marketing approaches, the book aims to equip students, professionals, and practitioners with the knowledge and skills needed to navigate the complexities of contemporary marketing landscapes.	en_US
dc.language.iso	en	en_US
dc.publisher	Faculty of Management Studies Sabaragamuwa University of Sri Lanka	en_US
dc.subject	Marketing for Tourism	en_US
dc.subject	Marketing for Hospitality	en_US
dc.subject	Marketing for Events	en_US
dc.subject	Book Review	en_US
dc.title	Book Review: Marketing for Tourism, Hospitality & Events: A Global & Digital Approach (2023), 2nd ed., Hudson, S., and Hudson, L., SAGE Publications.	en_US
dc.type	Article	en_US