Brand your Library as a Travel Guide: A Way Forward.

Abstract

The Human being is a nomadic animal by nature. This human behaviour created an iconic chapter of nomadism in the prehistoric era. Not only the nomads but also navigators turned new pages in world history through their findings of new lands and countries (Kolinko, 2019). This flashback has the signs of today’s industry: tourism and hospitality. This fast-growing, and competitive industry has become a popular and direct source of income generation in Sri Lanka for several decades. The top-ranked hotels in Sri Lanka used to target international guests and travellers during the previous years. Due to several reasons such as generation change, globalization, social media, unstable economy, political issues, crises, brain drain and unsecured feelings experienced in the country redeemed from the island mind. Entertainment, cultural and recreation events were introduced to and experienced by Sri Lankans. Therefore, the young generation in the country today, tries to keep a work-life balance by adding entertainment to their routine lifestyles. As a result, local travellers are increasing than international travellers which is a good tendency within the country. This habitual change of Sri Lankans can be targeted by libraries across the country for their branding purposes while addressing and meeting community-changing needs.